With every passing day, Apple has proved that it has come to excel the market. Apple has always proved that its strategies are pioneering and unmatchable. The company has shown its power, as it could make a normal press conference into a global event. Former CEO of Apple, Steve Jobs was a man with extraordinary brilliance and vision. With his great leadership and management skills, he made Apple, one of the biggest companies in the world. His great pohilosophy was that customers do not know, what they want. For this he invented something, which was really far from anyone’s dream and desire. For this success, company has worked on seven great strategies.